You are running a well established business and you have finally come to the decision that you need a copywriter for your business. Kudos to you! That’s like figuring out you need air to breathe- it’s pretty obvious. Maybe you’re running a video marketing service, sending out bulk SMS or you may be wondering how effective email marketing really is, implementing the right words into the right place can truly make a big difference for your brand. Finding the best copywriter for your business can feel like searching a camel in the desert. Who promises they can sell ice to Eskimos? But don't worry-we are here to help you! Let's dive in this exciting journey together. Before we get into the process of hiring a copywriter, let's say the one thing straight: not every writer out there is a copywriter. A novelist spins tales, a journalist shares the latest happenings, and your uncle’s rants on Facebook? Let’s talk about another story. But what about a copywriter? They craft compelling, engaging content which really gets people to act—whether it’s making a purchase, signing up for a service or clicking the intriguing “Sign Up” button. A good copywriter can: Are you looking to improve your search engine ranking result? Make SEO-friendly content which really makes a big difference! (because who even checks page 2 of Google?) Create your brand's voice unique,polished and professional, leaving behind the clunky, robotic vibe of the late '90s! Create your brand's voice unique,polished and professional, leaving behind the clunky, robotic vibe of the late '90s! Now let's dive into the fun part- Are you looking for the perfect copywriter for your business? You can consider copywriting like food. Each food gives you a different flavour. Now let's see the various aspect in the world of copywriting: Website Copywriting –When an intern who's running on empty puts together your homepage, you can definitely tell. SEO Copywriting –It helps your website rank at a higher position and makes it easier for potential customers to find your website. (And trust me, those SEO quotes are definitely important!) Sales Copywriting –Make your reader into real customers without having to resort to yelling “BUY NOW!” at them. Email Copywriting – If you are aware of the effectiveness of email marketing, then this is for you. (Spoiler alert: Email is far from dead!) Ad Copywriting – Try our product" does not mean cut it as an engaging ad. Before you dive into the hiring process, take a breath to pinpoint what your business really needs. Step 2: Look in the Right Places Selecting a good copywriter is just like dating- you really don't want to choose the first person who gives "Hi, in your inbox. “Hi, I’m a copywriter. Hire me. Instead, check out these hidden gem locations: Freelance Platforms – If you are searching for copywriters platforms like Fiverr, Upwork, and People PerHour are packed with talented professionals ready to serve you! LinkedIn – If you are looking for a copywriter, try searching for them and reaching out directly to those who really know their craft. Copywriting Agencies – If you want to get the best quality, I think it is best for you to go with reliable agencies, though it might cost you extra money. Not every copywriter is professional. Before you want to hire any copywriter, keep in mind these points: Portfolio – If they can't show you samples, it is time to move on. A genuine copywriter should have previous work experience. Writing Style – Does it sound clear,engaging and natural? SEO Knowledge – If they are not knowledgeable with SEO quotes or the basics optimization, they might not be a good candidate for your business. Testimonials & Reviews –If the previous client is saying positive words about him, then it is a positive sign! Grammar & Spelling – If anyone claims, "I will write a very good content for your business," it's time to turn your wheel and move away. okay! So you have finally shortlisted your potential next copywriters, it is time to have a face to face interview! Ask straightforward question like: How does your writing surely align with the brand's voice? Can you write SEO Optimized content? Do you have experience with similar businesses? How do you take initiative for making content for video marketing services and various digital marketing platforms? We believe a skillful copywriter can surely answer all these questions without having to look them up on Google during a call. Before assigning a long term project, if you want to buy a new car obviously you give a test drive right? So why not give your new employee a test project before signing with the ultimate one. It can create a landing page or run an email campaign to figure out if he or she is the right pick for your needs. Now let's give you a suggestion: Don't think twice about paying for a test project! Because a talented copywriter won't offer their time for free. If they do, maybe it can be a red flag for you. Let's admit it- a good copywriter doesn't do bargaining. If you find someone who is humble to help you. And if he charges 20 dollars for the whole website. There is a high chance you might end up with content which sounds like a robot has done all of your work and you obviously find it hard to connect to the internet. Let's check out this overview of copywriting rates! Entry-Level Copywriter – $20–$50 per hour Mid-Level Copywriter – $50–$150 per hour Expert Copywriter – $150+ per hour If you are searching for a copy which really persuades and converts, You need to invest some money on it because your business is precious! Searching the right copywriter for your business is not just picking someone who can string words together. It's about exploring a person who can genuinely understand your brand, identify your audience and set your business goals. A good copywriter has the ability to improve your conversions,improve your SEO ranking, refine your brand voice as well as make a genuine affection for your emails (believe it or not). Take some time, do a little research and find a copywriter who can change your business into a success story-one impactful word at a time. Now, tell me when are you going to hire your next copywriter for your business.Why You Need a Copywriter (And Not Just a Random "Writer")
Step 1: Decide What Type of Copy You Need
Step 3: Vet Their Work (AKA Don’t Trust Fancy Titles)
Step 4: Conduct an Interview (Yes, It’s a Thing)
Step 5: Start Small Before Going Big
Step 6: Understand Copywriting Rates (Spoiler: It’s Not $5)
Final Thoughts: Hiring the Right Copywriter is a Game-Changer
